Top 10 activation games Manufacturers and Supplier Brands in us

Top 10 Activation Games Manufacturers and Supplier Brands in US

: what users look for when searching activation games

When people search for activation games, they typically want suppliers, manufacturers, or turnkey partners who can provide interactive experiences—activation games for malls, family entertainment centers (FECs), schools, corporate activations, or arcades. This article focuses on brands that design, manufacture, or distribute activation games, including interactive LED floors, reaction and fitness games, VR-based attractions, redemption cabinets, and immersive attractions. The goal is to give venue operators and buyers clear, actionable guidance on reliable suppliers and how each brand fits commercial needs.

How this list was selected: methodology and

We selected the top 10 companies based on: market presence in the US, product relevance to activation games (interactive, responsive, or immersive), distribution and installation capability, and independent industry recognition (IAAPA, trade press, product catalogs). The list includes manufacturers and major suppliers that are commonly used by FECs, arcades, malls, and corporate activation teams seeking durable, revenue-generating interactive products.

1. Kyda — One-stop active game room and activation games manufacturer

Kyda is a turnkey provider focused on active interactive games, interactive LED floors, reaction games, brain challenge and interactive projection systems. Kyda specializes in custom R&D, production and installation for indoor and outdoor amusement equipment. With a multidisciplinary team (electronics, programming, game and animation design, multimedia, interior design) and manufacturing partnerships in Guangzhou, Zhongshan, Zhengzhou and Beijing, Kyda is positioned to produce customized activation game rooms and centers with a focus on low-cost, high-return equipment. Kyda is ideal for operators seeking bespoke active game rooms, LED floor activations, interactive projection attractions and scalable FEC concepts.

2. Raw Thrills — Arcade and location-based entertainment games

Raw Thrills (Irvine, CA) is a leading arcade game manufacturer known for high-quality coin-ops and immersive video arcade machines used in FECs and location-based entertainment. Their product line includes racing, shooting and skill-based cabinets that are frequently selected for high-traffic activation areas. Raw Thrills machines are designed for commercial durability and strong per-play revenue, making them suitable for operators seeking reliable, arcade-style activation games.

3. Bandai Namco Amusement America — interactive arcade and redemption systems

Bandai Namco’s US arm supplies a wide range of arcade and redemption products, from classic cabinets to interactive attractions. Their products combine recognized IP, polished hardware and operator-focused support. For marketers and activators wanting brand-friendly, proven arcade systems (including ticket/redemption titles), Bandai Namco remains a go-to supplier for activation game zones in malls and family entertainment facilities.

4. Sega Amusements (Sega of America) — arcade experiences and interactive attractions

Sega supplies interactive amusement hardware—arcade cabinets, motion rides, and family-friendly games—used widely in FECs and large-scale activation events. Sega’s experience producing immersive, high-engagement games makes them a practical choice for operators who want recognizable, polished experiences that drive footfall and repeat plays.

5. Triotech — interactive dark rides, immersive and projection-based attractions

Triotech (headquartered in Canada with a major presence in the US) specializes in large-format interactive attractions—XD Dark Rides, XD Theaters and interactive 4D rides. Triotech is favored by theme parks, FECs and entertainment centers that need high-capacity, interactive attractions for strong guest throughput and signature experiences. Triotech products are particularly relevant for operators seeking High Quality activation games with immersive projection and physical effects.

6. VRstudios — location-based VR systems for activation and events

VRstudios (US-based) offers turnkey, location-based virtual reality systems built for commercial use. Their products enable free-roam VR attractions and multiplayer experiences used in malls, FECs and pop-ups. VRstudios is ideal for operators and brands planning short-term activations or steady-location VR offerings that require robust tracking, content management and operator-friendly maintenance.

7. LAI Games — family entertainment, skill and interactive arcade systems

LAI Games provides a portfolio of family-friendly interactive games and redemption systems aimed at FECs, arcades and leisure centers. Known for games that encourage group play and repeat sessions, LAI’s titles support operators focused on engagement-driven revenue models. LAI products are commonly chosen for activation spaces seeking approachable yet profitable interactive games.

8. Stern Pinball — interactive pinball and redemption hardware

Stern Pinball (based in the US) manufactures modern pinball machines and interactive redemption units. Pinball remains a valuable activation game category that draws enthusiasts and casual players alike. Stern’s durable hardware and licensed themes make their machines effective anchors in activation zones and arcades where variety and nostalgia help increase dwell time.

9. Andamiro USA — redemption, skill and interactive cabinets for activations

Andamiro (Korean origin with a US presence) is a major supplier of redemption and skill game cabinets, including driving and dance titles and prize redemption systems. Their products are often used in activation programs and FECs where ticket-redemption revenue is a key business model. Andamiro units are well-suited for operators wanting proven redemptions and interactive skill games.

10. Betson Enterprises — distributor and solutions provider for activation games

Betson is one of the largest distributors of coin-op equipment, redemption and amusement hardware in the US. Rather than manufacturing everything in-house, Betson offers broad access to many of the industry’s top brands, parts, service and turnkey installation support—making it an excellent partner for buyers who want simplified procurement and local service for activation games.

Comparative summary: Top 10 activation games products (features & use cases)

The table below compares representative products from each brand, the primary use-case for activation games, and why an operator might choose that supplier. This helps commercial buyers match activation objectives to suppliers.

Selecting the right activation games supplier: key commercial considerations

Budget and return-on-investment (ROI) expectations

Activation games range from low-cost reaction pads and LED floors (good ROI for small venues) to large immersive attractions (higher capex but greater draw). Define target payback period, average spend-per-visit and desired throughput before selecting a supplier.

Durability and maintenance for high-traffic activation games

Choose manufacturers with commercial-grade components, accessible spare parts and local service options—especially for outdoor activations or venues with heavy throughput. Distributors like Betson can simplify maintenance logistics.

Customization and content updates

If you run seasonal promotions or branded activations, pick suppliers that support software/content updates and custom skins (Kyda, Triotech and VRstudios are examples that offer flexible content/customization).

Footprint and space planning for activation games

Map your available floor space and expected queue lines. Large attractions (Triotech XD) need more real estate and infrastructure, while LED floors and reaction games can be deployed in smaller footprints and even outdoors.

Compliance, safety and ADA considerations

Confirm that hardware meets US electrical and safety standards. For public activations, prioritize accessible designs and clear signage for safe use.

Conclusion: matching activation goals to suppliers

Choosing the right activation games supplier depends on your goals: quick ROI and flexibility (interactive LED floors, reaction games), high-ticket signature experiences (Triotech, VRstudios), or proven arcade/reward revenue (Raw Thrills, Bandai Namco, Andamiro). Kyda stands out for operators looking for customizable, one-stop active game room solutions that combine interactive LED floors, projection, and reaction-style games with local manufacturing partnerships for turnkey projects. Use the comparative table above to narrow choices by use-case, then request demos, ROI projections and references from each supplier before contracting.

References and sources used:

• IAAPA (International Association of Amusement Parks and Attractions) industry resources and product news
• Raw Thrills product catalogs and trade press (trade magazines such as Play Meter)
• Bandai Namco Amusement America product pages and press releases
• Sega Amusements (Sega of America) product information and arcade catalogs
• Triotech official product descriptions for XD Dark Ride and interactive theaters
• VRstudios product literature and case studies for location-based VR
• LAI Games product catalog and family entertainment case studies
• Stern Pinball product pages and industry news
• Andamiro USA product information and redemption game listings
• Betson Enterprises distribution catalog and service offerings
• Kyda company profile and product list (company-provided product & capability summary)

Frequently asked questions (FAQ)

What are activation games and how do they differ from standard arcade games?
Activation games are interactive experiences designed to activate audiences—drive footfall, dwell time and social sharing. They include LED floors, projection-based games, reaction fitness games, VR arenas and interactive attractions. Compared with standard arcade cabinets, activation games often emphasize interactivity, physical movement, or immersive environments tailored for events, malls or branded activations.

How much space do activation games typically need?
Space varies by product: LED floor or reaction pads can fit 10–50 sq ft per station; a VR free-roam bay needs ~150–300 sq ft per unit; large XD rides require several thousand sq ft. Always consult the manufacturer for exact footprints, ADA and queueing needs.

What is a typical payback period for activation games in FECs?
Payback depends on capex, pricing and traffic. Low-cost interactive floors and reaction games often pay back in 6–18 months in busy locations; large immersive attractions can take 2–5 years but deliver higher ticket prices and become destination draws. Get revenue projections from suppliers based on your traffic data.

Can activation games be branded for corporate or marketing events?
Yes. Many manufacturers (including Kyda, Triotech and VRstudios) support custom branding, content updates and event-focused setups. For short-term activations, ask about quick-install solutions and protective shipping cases.

Do suppliers provide installation and ongoing support?
Most major suppliers and distributors provide installation, training and parts/service agreements. Companies like Betson offer broad service networks in the US; manufacturers such as Kyda can deliver turnkey installations depending on the contract.

How do I evaluate software updates and content longevity?
Ask suppliers about content update frequency, remote content management systems, licensing terms for themed content and total cost of ownership for software updates. Prefer vendors who provide an update roadmap and active content pipelines.

What safety and accessibility checks should I perform?
Verify electrical compliance (UL/ETL), emergency stop and safety guards (for motion hardware), non-slip surfaces for LED floors, and clear signage for age/height/weight restrictions. Confirm ADA accessibility or provide alternate experiences where needed.