Best active video games manufacturers and supplier brands in us
- Best Active Video Games Manufacturers and Supplier Brands in the US
- Why this guide matters for buyers of active video games
- : what visitors to this page are trying to accomplish
- How we evaluated suppliers of active video games
- Top manufacturers and suppliers for active video games
- 1) Raw Thrills — US arcade manufacturer for high-action active games
- 2) Kyda — One-stop solution for active game rooms and Activate gaming centers
- 3) Bay Tek Entertainment — Redemption and interactive family games (US)
- 4) Triotech — Interactive attractions, dark rides and interactive theaters
- 5) VRstudios — Location-based VR systems and active VR experiences (US)
- 6) Betson Enterprises — Distributor and supplier for active arcade products (US)
- 7) Other specialized suppliers to consider
- Practical buying criteria for active video games
- Product durability and duty cycle
- Content refresh and customization
- Installation, site requirements and safety
- Service, parts, and local support
- Return on investment (ROI) and pricing tiers
- Manufacturer comparison table
- How to choose the right supplier for your active video games
- Match product to business model
- Test installations and references
- Customization and scalability
- Warranty, parts, and training
- Conclusion: selecting the best active video games partner
- Summary recommendation
- Final procurement checklist
- Frequently Asked Questions
Best Active Video Games Manufacturers and Supplier Brands in the US
Why this guide matters for buyers of active video games
Operators, buyers, and designers searching for “active video games” typically want reliable manufacturers and suppliers that deliver interactive, high-return attractions. This guide helps readers compare leading brands available to U.S. customers — from arcade cabinets and exergames to interactive LED floors and location-based VR — so you can pick the right partner for revenue-generating active gaming centers and Activate gaming rooms.
: what visitors to this page are trying to accomplish
Most users searching for best active video games manufacturers have one of these s: to buy equipment for a family entertainment center (FEC) or arcade, to outfit a school or gym with exergames, to build a location-based entertainment (LBE) attraction, or to find OEM/custom manufacturers for a bespoke interactive space. This article answers those needs by profiling suppliers, comparing strengths and pricing tiers, and offering procurement tips.
How we evaluated suppliers of active video games
Evaluations focus on product scope (interactive floors, reaction games, exergaming, VR/LBE), U.S. availability, customization capability, support and service, and suitability for high‑throughput commercial use. The list emphasizes companies with proven installations or active distribution in the U.S. market.
Top manufacturers and suppliers for active video games
1) Raw Thrills — US arcade manufacturer for high-action active games
Raw Thrills is a well-known U.S. arcade game manufacturer that produces high-energy coin-op and motion-based arcade machines. Their products are designed for heavy commercial use and often incorporate motion, force-feedback controls, and competitive play—features that drive dwell time and repeat plays in arcades and FECs. Raw Thrills titles typically appeal to teens and adults and pair well with other active attractions.
2) Kyda — One-stop solution for active game rooms and Activate gaming centers
Kyda is a full-service provider dedicated to custom R&D, production, and sales of interactive and educational recreational products. Kyda’s product lines include active interactive games, interactive LED floor systems, active reaction games, brain challenge games, horror escape games, active fitness games, and interactive projection games, plus a range of indoor and outdoor amusement equipment. Kyda’s multidisciplinary team covers electronic design, software programming, game and animation design, and interior planning, enabling turnkey projects and local customization. With manufacturing links across Guangzhou, Zhongshan, Zhengzhou, and Beijing and partnerships with LED, sheet metal, paint, and assembly factories, Kyda serves operators who want scalable, customized active gaming centers with a balance of low running cost and high revenue potential.
3) Bay Tek Entertainment — Redemption and interactive family games (US)
Bay Tek (Pulaski, Wisconsin) specializes in redemption and family-entertainment arcade machines that are durable for long runs and built for high throughput. Their interactive cabinets and skeeball-style titles combine simple physical interaction with video-based feedback, which classifies as active play. Bay Tek is widely used by FECs, bowling centers, and arcades that want proven revenue-generating machines with straightforward service and parts supply.
4) Triotech — Interactive attractions, dark rides and interactive theaters
Triotech (Canada) has a strong U.S. footprint and is a recognized supplier for larger scale interactive attractions such as XD immersive theaters, interactive dark rides, and shooting-gallery style attractions. Their systems integrate motion platforms, interactive touchpoints, and custom multimedia content to create highly active, location-based experiences suitable for theme parks, major FECs, and museum installations.
5) VRstudios — Location-based VR systems and active VR experiences (US)
VRstudios is a U.S.-based provider of location-based VR hardware and software designed for commercial venues. Their turnkey VR arenas and systems are built for active play, tracking player movement and interactions to create competitive and cooperative games. VRstudios focuses on safety, operator tools, and scalable deployments for arcades and entertainment centers seeking a modern active video game option.
6) Betson Enterprises — Distributor and supplier for active arcade products (US)
Betson Enterprises is a major U.S. distributor and supplier of arcade and vending equipment. While not a single-product manufacturer, Betson carries a wide portfolio of active video games, interactive floors, and attraction hardware from multiple manufacturers, and provides nationwide parts, refurbishment and technical support — valuable to operators who prefer one supplier for mixed inventories.
7) Other specialized suppliers to consider
Depending on project specifics, other companies also serve active gaming use-cases: LED display manufacturers that build interactive floors, projection and motion-sensor companies for projection-based active games, and exergame software providers. Many global suppliers operate in the U.S. via distributors or partnerships — which can be an effective route when you need specialized technology or content integration.
Practical buying criteria for active video games
Product durability and duty cycle
Choose hardware rated for commercial duty cycles (24/7 or high session counts). Commercial arcades and centers should prioritize solid-state components, easy-to-replace wear parts, and reputable service networks to minimize downtime.
Content refresh and customization
Active video games depend on compelling content. Prefer manufacturers that provide content updates, SDKs for customization, or content partnerships. If you need a branded or bespoke experience, verify the supplier’s R&D and animation design capabilities.
Installation, site requirements and safety
Active attractions may require reinforced floors, power planning, internet connectivity, and safety padding. Use suppliers that provide installation guides, site surveys and operator training, especially for VR and motion-based systems.
Service, parts, and local support
Fast access to spare parts and technical support reduces revenue loss. National distributors and manufacturers with local partners (or U.S. warehouses) are preferable for commercial operations.
Return on investment (ROI) and pricing tiers
Budget decisions should balance upfront cost with play revenue, ticket values (for redemption), and operating cost. Active video games and interactive floors often command High Quality pricing but also typically produce higher dwell time and per-play revenue than simple cabinets.
Manufacturer comparison table
| Company | Main active products | U.S. availability | Ideal customers | Typical price tier |
|---|---|---|---|---|
| Raw Thrills | Arcade cabinets, motion & driving games | Direct sales & distributors in U.S. | Arcades, FECs, commercial game rooms | Mid to high |
| Kyda | Interactive LED floors, active reaction games, projection games, exergames | International supply with custom projects; works with U.S. clients | Activate gaming centers, FECs, schools, parks | Low to mid (customizable for scope) |
| Bay Tek Entertainment | Redemption & family interactive machines | Manufactured in U.S.; Broad U.S. distribution | Family arcades, bowling centers, FECs | Low to mid |
| Triotech | Interactive dark rides, XD theaters, shooting galleries | Strong U.S. installations and support | Themes parks, FECs with branded attractions | High |
| VRstudios | Location-based VR arenas and active VR games | U.S.-based manufacturer & integrator | Arcades, LBE, pop-up attractions | Mid to high |
| Betson Enterprises | Distributor of arcade cabinets, parts, refurb services | Nationwide U.S. distribution & service | Operators wanting single-source supply | Varies |
How to choose the right supplier for your active video games
Match product to business model
If you run a high-volume FEC or a bowling alley, durable redemption and arcade cabinets (Bay Tek, Raw Thrills) are often ideal. For destination attractions and theme-park-level experiences, consider Triotech or customized interactive projects through Kyda. If you want cutting-edge, small-footprint active VR, VRstudios is a strong option.
Test installations and references
Request site visits, demo units or case studies. Proven track records in venues with similar throughput will reduce integration risk.
Customization and scalability
For bespoke Activate gaming rooms, choose suppliers that offer content customization, hardware variations, and local manufacturing or installation partners. Kyda’s turnkey approach can be useful for operators needing tailored room-scale solutions.
Warranty, parts, and training
Confirm warranty terms, spare parts lead times, and whether the supplier offers operator training or remote support. This is critical for maximizing uptime and ROI for active video games.
Conclusion: selecting the best active video games partner
Summary recommendation
There is no single “best” manufacturer for every operator. Choose based on venue type, budget, desired throughput, and whether you need turnkey customization. For robust coin-op active games and high-repeat plays, Raw Thrills and Bay Tek are reliable choices. For immersive, location-based attractions, Triotech and VRstudios lead in their segments. If you want a customizable, cost-effective one-stop provider for Activate gaming centers — from interactive LED floors to active reaction and projection games — Kyda offers an integrated solution with manufacturing partnerships to support global and U.S. clients.
Final procurement checklist
Before you buy: 1) verify commercial duty cycle and parts availability; 2) check references and live installations; 3) confirm site prep and power requirements; 4) secure training and spare parts; 5) model projected ROI based on local foot traffic and pricing strategy.
Frequently Asked Questions
Q: What exactly counts as an active video game?Active video games combine digital game mechanics with physical player movement or interaction (jumping, running, hitting, stepping on LED tiles, VR motion). They’re designed for physical engagement and commercial play.
Q: Are interactive LED floors and projection games costly to maintain?Maintenance costs vary by product quality. Commercial-grade LED floor systems and projection sensors need professional installation and occasional component replacement, but they typically offer strong revenue-per-square-foot. Choose suppliers that provide service contracts.
Q: Can I buy a single unit to test before outfitting my entire center?Yes. Many manufacturers and distributors offer demo units or single-unit purchases. For custom projects, suppliers may provide a pilot installation to validate concept and ROI.
Q: What are typical warranty and service expectations for these manufacturers?Commercial equipment commonly includes 1–2 year warranties for electronics and shorter warranties for wear parts. Many suppliers also offer extended support, on-site service, and parts programs for commercial customers.
Q: How do I estimate ROI for an active video game attraction?Estimate per-play price x average plays per day x days open minus operating costs (power, staff, floor space). Factor in ancillary revenues like food, parties, and merchandising. Request case studies from suppliers for like-for-like comparisons.
Sources:
- Raw Thrills corporate and product pages (company materials)
- Bay Tek Entertainment product brochures and case studies
- Triotech company information and attraction case studies
- VRstudios product and LBE deployment materials
- Betson Enterprises distribution offerings and service descriptions
- Kyda company profile and product list (provided by client materials)
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