Successful Expansion in Saudi Arabia: Kyda Technology’s Activate Interactive Games Attract Massive Attention Online

Riyadh, Saudi Arabia , March 2025 – Kyda Technology is proud to announce the continued success of its Kydaplay Interactive Activation Game Rooms in the Saudi Arabian market. This strategic partnership marks a significant milestone in the growing popularity of immersive entertainment experiences in the Middle East.
The Saudi client, a well-established operator across multiple industries including escape rooms, children's amusement centers, beauty salons, nail studios, and supermarkets, first discovered Kydaplay during a business visit to Singapore. After a hands-on experience with Kydaplay’s immersive technology and interactive gameplay, the client conducted an in-depth technical and business evaluation at Kyda headquarters, gaining insight into both the software systems and customized hardware solutions.

First Installation: March 2024

In March 2024, the client made an initial investment in 9 interactive active game rooms, launching their first Kydaplay zone in Saudi Arabia. The activation zone quickly gained popularity among families, youth, and social groups looking for physically engaging, tech-driven entertainment

Expansion Phase: March 2025

Encouraged by overwhelming market response and strong ROI, the client expanded the installation with 7 additional Kydaplay rooms in March 2025, bringing the total to 16 immersive game rooms. Each room is powered by Kyda’s state-of-the-art AI-enhanced interactive software, responsive sensor systems, and LED-driven environments.

Viral Impact Across Social Media Platforms

The Kydaplay installation has gone viral across platforms such as:
TikTok: Short-form videos showcasing active gameplay have generated tens of thousands of views and shares.
Instagram: Families and influencers share immersive experiences through Reels and Stories.
Google: Positive reviews and high search interest have increased local visibility and foot traffic.
This online exposure has significantly boosted brand awareness and customer engagement for the Saudi operator.

Long-Term Strategic Partnership

Kyda Technology and its Saudi partner have established a strong and friendly long-term partnership, with ongoing plans for future expansion and localized game content development. The collaboration highlights:
Smooth technical integration of Kyda’s hardware + software ecosystem
Customized room design and CAD layout planning
Continuous remote technical support and operations guidance
"We are proud to see Kydaplay thriving in the Saudi market," said a spokesperson from Kyda Technology. "This case demonstrates the global scalability of our immersive interactive entertainment system and the power of culturally adaptable experiences."

Interested in Bringing Kydaplay to Your Region?

ydaplay is now available for licensing and installation in shopping malls, family entertainment centers, team-building venues, and retailtainment spaces worldwide. With over 50+ game room themes, Kyda offers full-service support including CAD planning, customization, remote installation, and operational training.